INDUSTRY:
SKINCARE, PET, T-SHIRT
CLIENT:
DESIGNBRIEF
YEAR:
2025
TOOLS:
ILLUSTRATION, PHOTOSHOP
Branding
about.
Lume is a modern branding concept developed to create a clean, memorable, and versatile visual identity. The project focuses on building a cohesive brand system, including logo design, packaging, and supporting visual elements. The goal was to create a minimal yet distinctive identity that communicates a contemporary and premium feel across different brand touchpoints. Designed using Adobe Photoshop and Illustrator, the project explores color harmony, typography, and packaging mockups to present a consistent and professional brand presence.
challenge.
The primary challenge was to capture the right balance of realism and versatility in each scene, ensuring the mockups would complement different design styles and industries. Lighting, angles, and depth needed to be carefully controlled to create visually engaging setups without overpowering the displayed content. Additionally, each scene had to be adaptable, with customizable features like backgrounds, surfaces, and lighting adjustments, to allow users flexibility in tailoring scenes to their needs.
result.
The Flexible Area Models collection quickly became a popular tool for creatives across industries. Its realism and customization options enabled users to effortlessly integrate their designs into stunning, on-brand scenes. The mockups have been widely used for client presentations, social media campaigns, and online portfolios. Feedback highlighted how these mockups significantly enhanced design presentation quality and created a cohesive visual narrative for brands and personal projects alike.
